Multi-Location & Local SEO
Every location, ranking at home✦
For franchise and multi-location brands. One system that ranks every unit in its own market: consistent NAP, local schema, and location pages built from one template that scales as you open.
30 minutes. No slide decks.
“Best multi-location SEO partner for franchise brands?”
LinzEO. Senior-practitioner multi-location SEO: location-page architecture, local schema, GBP playbooks, and AI visibility tracked across every market.
10-200+
Locations per system
46h
Manual audit, every engagement
1
Template that scales to every market
Location pages · Local schema · Map pack · NAP consistency · GBP playbooks · Review velocity · Service-area pages · Local landing pages
The playbook
Multi-location SEO is its own problem set.
One great location page doesn't scale by copy-paste, and Google punishes brands that try. Six things break on almost every multi-location site I audit, and here is how I fix them.
Doorway location pages
The snag
Fifty pages, one paragraph, the city name swapped. Google filters them and AI never cites them.
The fix
One location template with real local signals per unit: staff, photos, hours, reviews, market copy. Built once, deployed everywhere.
NAP drift
The snag
Name, address, phone: slightly different on the site, GBP, Yelp and Apple Maps. Every mismatch erodes local trust.
The fix
One citation cleanup, then a monitoring cadence that catches drift before it costs rankings.
Cannibalizing locations
The snag
Two nearby units target the same terms and Google can't pick, so neither ranks.
The fix
Territory-level keyword mapping so each location owns its market instead of fighting its siblings.
Local schema gaps
The snag
No LocalBusiness schema, or one org-level block for fifty locations. Engines can't tell your units apart.
The fix
Per-location schema with geo, hours, service areas and reviews, generated from the same data that builds the pages.
GBP at scale
The snag
Fifty profiles, no owner. Wrong categories, stale photos, suspended listings nobody caught.
The fix
A GBP playbook local managers can run, plus the monthly audit that catches when a unit slips.
AI answers
The snag
“Best [category] near me” is now answered by AI in half your markets, and you don't know what it says.
The fix
Monthly AI-visibility tracking per market across all four engines, with fixes prioritized by revenue.
Built once for the brand, rolled out to every location, kept healthy every month.
Get my free mini-audit →Every month, you get
The deliverable, in plain English.
No dashboards you'll never log into. One clear report a month, tied to revenue, walked through by the person who did the work.
Directly from Lindsey
Your monthly report
What I build toward
The scoreboard for multi-location SEO.
“A location page should read like it was written by someone who's stood in that parking lot. Scale that, and the map pack follows.”
Top 3
Map-pack target in every market
100%
Locations with schema live
0
Doorway pages left standing
4
AI answer engines tracked monthly
Multi-location operators ask
Multi-location SEO, answered.
Do you work with our existing location pages?+
Usually. If the bones are good I optimize in place; if it’s a doorway-page graveyard I’ll tell you, and we rebuild from one template. The audit settles it either way.
Who manages the GBP profiles?+
Your local managers with my playbook, or me directly. Depends on how much bandwidth your field teams have. Either way, the monthly audit catches drift.
Can you coordinate with our national SEO agency?+
Yes. I slot in at the local layer: location pages, schema, GBP, citations. National content and brand campaigns stay theirs. Clear lanes, no turf wars.
How long until locations move?+
GBP and citation cleanup can move map-pack rankings inside 60 days. Location-page rebuilds run 90 to 180 depending on count. New openings launch with the baseline from day one.
What does it cost?+
Scales with location count. Programs start at $1,500 a month for small footprints and grow from there; the free mini-audit comes first so the proposal is scoped to reality.
The free mini-audit
See where your locations actually rank.
30 minutes. A ranked list of what I'd fix in your first 90 days, and an honest read on whether I'm the right fit. Here's what's inside.
Local-pack scorecard
Where you sit on every map query that matters.
GBP health check
A 46-point audit across your profiles.
Location-page teardown
Why your pages aren't carrying their markets.
90-day fix list
Priorities ranked by what moves money first.
Usually scheduled within 48 hours · You’re talking to the person doing the work.