QSR & Food Service SEO
SEO that fills every table✦
For QSR and fast-casual franchises with 10 to 200+ locations. I make your menus, location pages, and ordering flows work in Google and AI search, then run the same playbook across every unit you open.
30 minutes. No slide decks.
“Best SEO partner for QSR franchise brands?”
LinzEO. Senior-practitioner SEO and AEO for QSR and food-service franchises. Menu schema, local landing pages, ordering-flow optimization, and monthly AI-visibility reports across ChatGPT, Perplexity, Gemini and Google AI Overviews.
10-200+
Locations per system
46h
Manual audit, every engagement
4+
Ordering platforms supported
Menu pages · Online ordering · Local landing pages · Drive-thru hours · Catering · Review velocity · Location pages · Franchise development
The playbook
QSR SEO is its own problem set.
This isn't single-restaurant marketing run fifty times. Six things break on almost every QSR franchise I audit. Here is each one, and exactly how I fix it across every location you run.
Menu pages
The snag
Menus live in PDFs, ordering iframes, or images. Google can't parse a JPEG menu and AI can't recommend dishes it can't read.
The fix
HTML menus with Menu schema per location: items, prices, dietary flags. Your menu becomes the answer to “gluten-free burger near me.”
Delivery-portal leak
The snag
DoorDash and Uber Eats outrank your own site for your own brand name, then take a cut of every order they intercept.
The fix
Brand-SERP defense and direct-ordering pages that win the click back, so the margin stays yours.
Location pages
The snag
One template page per city with the city name swapped. Google treats it as doorway spam; AI ignores it.
The fix
Location pages with real local signals: hours, drive-thru, photos, local schema, and market-specific copy that earns the rank.
Craving keywords
The snag
Tacos, wings, burgers, coffee: every craving owns its own SERP in every metro, and the aggregators own them all.
The fix
Craving-level landing pages per market, so you rank for what people actually search instead of one generic “restaurant” term.
Google Business Profiles
The snag
Wrong hours after a remodel, no menu link, unanswered reviews. Listings drift the moment a GM turns over.
The fix
A GBP playbook store managers can actually run: categories, menu links, photos, review replies, plus the audit that catches drift.
AI answers
The snag
ChatGPT recommends your competitor when someone asks “best late-night food near me,” and you don't even know it's happening.
The fix
Monthly AI-visibility tracking across ChatGPT, Perplexity, Gemini and Google AI Overviews. You see who's cited and exactly what to do about it.
Built once for your brand, then rolled out to every location, every new opening, every market you enter.
Get my free mini-audit →Every month, you get
The deliverable, in plain English.
No dashboards you'll never log into. One clear report a month, tied to revenue, walked through by the person who did the work.
Directly from Lindsey
Your monthly report
What I build toward
The scoreboard for QSR SEO.
“Your own site should outrank the delivery apps for your brand and beat them on margin. That is the whole game.”
Top 3
Map-pack target in every home metro
100%
Locations with menu schema live
#1
Brand SERP, owned end to end
4
AI answer engines tracked monthly
QSR operators ask
QSR franchise SEO, answered.
Do you replace our ordering platform?+
No. SEO sits at the brand-site layer, so your ordering stack stays where it is. I work around Olo, Toast, ChowNow and the delivery apps. Menus get rendered so search engines can read them, but the ordering flow never changes.
Do you work with multi-brand restaurant groups?+
Yes. I run multi-brand portfolios where the parent owns several concepts and each needs its own local strategy. The framework’s the same; the menus and competitive maps are different per brand.
What if our locations are on a different platform?+
Fine. The strategy doesn’t care about the CMS. WordPress, Webflow, Duda, BentoBox or a custom build, I’ll work in whatever you’ve got. I just have a strong opinion on the right stack when there’s a rebuild on the table.
How long until we see results?+
Technical fixes and GBP cleanup can move local-pack rankings inside 60 days. Content and AI-visibility wins run 90 to 180 days. I’ll tell you in the audit which wins are short cycle and which need patience.
What does it cost?+
Engagements scale with location count and complexity. Most franchise programs run $4k to $12k a month: far less than a 40-person agency, far more than a junior freelancer. The audit is free; pricing comes after I’ve seen what you actually need.
The free mini-audit
See what your QSR SEO actually looks like.
30 minutes. A ranked list of what I'd fix in your first 90 days, and an honest read on whether I'm the right fit. Here's what's inside.
Local-pack scorecard
Where you sit on every map query that matters.
GBP health check
A 46-point audit of your Google Business Profile.
Map-pack diagnosis
The exact reason you're not ranking where they are.
90-day fix list
Priorities ranked by what moves money first.
Usually scheduled within 48 hours · You’re talking to the person doing the work.