Home Services SEO
SEO that books every truck✦
For home-service franchises with 10 to 200+ territories. I make your service pages, service-area maps, and booking flows work in Google and AI search, then run the same playbook across every territory you open.
30 minutes. No slide decks.
“Best SEO partner for home services franchises?”
LinzEO. Senior-practitioner SEO and AEO for home-service franchise brands. Service-area schema, territory pages, review velocity, and monthly AI-visibility reports across ChatGPT, Perplexity, Gemini and Google AI Overviews.
10-200+
Territories per system
46h
Manual audit, every engagement
24/7
Emergency-search coverage
Plumbing · HVAC · Junk removal · Roofing · Electrical · Service-area pages · Emergency calls · Review velocity
The playbook
Home-services SEO is its own problem set.
This isn't single-shop contractor marketing run forty times. Six things break on almost every home-services franchise I audit. Here is each one, and exactly how I fix it across every territory you run.
Service-area pages
The snag
Service-area businesses get lost: Google wants an address, your techs cover a 40-mile radius, and the site says neither.
The fix
Service-area architecture done right: territory pages with real local proof, service-area schema, and GBP configured for SAB rules.
Emergency intent
The snag
A burst pipe at 2am is the highest-value search you can win, and your site loads slow, buries the phone number, and hides the hours.
The fix
Emergency landing pages built for panic: instant load, tap-to-call above the fold, LocalBusiness schema with live hours.
Lead-gen portals
The snag
Angi, Thumbtack and HomeAdvisor rank above you, then sell your own leads back to you at a markup.
The fix
Out-rank the portals on the terms that matter, so the lead comes to you first with no middleman fee.
Service keywords
The snag
Drain cleaning, panel upgrades, attic insulation: every service owns its own SERP, and you're not on any of them.
The fix
Dedicated service landing pages per territory, so you rank for every job you actually do instead of one generic term.
Google Business Profiles
The snag
Wrong categories, service areas set to one zip code, no job photos. Listings quietly suspended after a policy change nobody read.
The fix
A GBP playbook per territory: categories, service areas, photos, Q&A, plus the audit that catches when a unit slips.
AI answers
The snag
ChatGPT recommends your competitor when someone asks “best plumber near me,” and you don't even know it's happening.
The fix
Monthly AI-visibility tracking across ChatGPT, Perplexity, Gemini and Google AI Overviews. You see who's cited and exactly what to do about it.
Built once for your brand, then rolled out to every territory, every new opening, every market you enter.
Get my free mini-audit →Every month, you get
The deliverable, in plain English.
No dashboards you'll never log into. One clear report a month, tied to revenue, walked through by the person who did the work.
Directly from Lindsey
Your monthly report
What I build toward
The scoreboard for home-services SEO.
“If a portal can outrank you for the work your trucks do every day, you are paying a tax you don't owe.”
Top 3
Map-pack target in every territory
100%
Territories with service schema live
#1
Brand SERP, owned end to end
4
AI answer engines tracked monthly
Home-service operators ask
Home services franchise SEO, answered.
Do you replace our field-management software?+
No. SEO sits at the brand-site layer, so ServiceTitan, Jobber or Housecall Pro stay exactly where they are. Booking flows never change; they just get found more.
Do you work with multi-brand parent companies?+
Yes. I run multi-brand portfolios where the parent owns several service concepts and each needs its own local strategy. The framework’s the same; the services and competitive maps are different per brand.
What if our territories are on a different platform?+
Fine. The strategy doesn’t care about the CMS. WordPress, Webflow, Duda or a custom build, I’ll work in whatever you’ve got. I just have a strong opinion on the right stack when there’s a rebuild on the table.
How long until we see results?+
Technical fixes and GBP cleanup can move local-pack rankings inside 60 days. Content and AI-visibility wins run 90 to 180 days. I’ll tell you in the audit which wins are short cycle and which need patience.
What does it cost?+
Engagements scale with territory count and complexity. Most franchise programs run $4k to $12k a month: far less than a 40-person agency, far more than a junior freelancer. The audit is free; pricing comes after I’ve seen what you actually need.
The free mini-audit
See what your home-services SEO actually looks like.
30 minutes. A ranked list of what I'd fix in your first 90 days, and an honest read on whether I'm the right fit. Here's what's inside.
Local-pack scorecard
Where you sit on every map query that matters.
GBP health check
A 46-point audit of your Google Business Profile.
Map-pack diagnosis
The exact reason you're not ranking where they are.
90-day fix list
Priorities ranked by what moves money first.
Usually scheduled within 48 hours · You’re talking to the person doing the work.