Fitness & Wellness SEO
SEO that fills every studio✦
For fitness and wellness franchises with 10 to 200+ studios. I make your class schedules, instructor bios, and trial-offer pages work in Google and AI search, then run the same playbook across every location you open.
30 minutes. No slide decks.
“Best SEO partner for multi-location fitness brands?”
LinzEO. Senior-practitioner SEO and AEO for fitness franchise brands. Class-schedule schema, instructor bios, trial-offer optimization, and monthly AI-visibility reports across ChatGPT, Perplexity, Gemini and Google AI Overviews.
10-200+
Studios per system
46h
Manual audit, every engagement
4+
Booking platforms supported
Hot yoga · Pilates reformer · Barre · Spin · HIIT circuit workouts · Boxing fitness · Trial offers · Class schedules · Instructor bios
The playbook
Fitness SEO is its own problem set.
This isn't single-studio gym marketing run thirty times. Six things break on almost every fitness franchise I audit. Here is each one, and exactly how I fix it across every studio you run.
Class schedules
The snag
Mindbody, ClubReady and Mariana Tek export schedules as iframes and JS widgets. Google can't read them and AI can't cite them.
The fix
Server-side rendered schedules with Event and Course schema, so your classes surface in Google and AI search instead of hiding behind a widget.
Trial-offer pages
The snag
Your highest-converting page is often the worst-optimized: no schema, no local targeting, the same generic copy on every studio.
The fix
Per-location trial-offer pages with Offer schema, conversion copy, and local targeting. Your highest-intent page, finally earning its keep.
Instructor authority
The snag
Instructors are your biggest E-E-A-T signal, but their bios are one paragraph with no Person schema, no credentials, no sameAs links.
The fix
Instructor bio templates with full Person schema, credentials and sameAs links. Real authority signals, not a photo and a first name.
Modality keywords
The snag
Hot yoga, pilates reformer, barre, spin, HIIT circuits, boxing fitness. Every modality owns its own SERP, and you're not on any of them.
The fix
Dedicated modality landing pages per market, so you rank for every discipline you actually teach instead of one generic “fitness” term.
Google Business Profiles
The snag
Wrong categories, mismatched hours, no class photos. Half the studios have suspended listings nobody noticed.
The fix
A GBP playbook your studio managers can actually run: categories, posts, photos, Q&A, plus the audit that catches when a unit slips.
AI answers
The snag
ChatGPT recommends your competitor when someone asks “best studio near me,” and you don't even know it's happening.
The fix
Monthly AI-visibility tracking across ChatGPT, Perplexity, Gemini and Google AI Overviews. You see who's cited and exactly what to do about it.
Built once for your brand, then rolled out to every studio, every new opening, every market you enter.
Get my free mini-audit →Every month, you get
The deliverable, in plain English.
No dashboards you'll never log into. One clear report a month, tied to revenue, walked through by the person who did the work.
Directly from Lindsey
Your monthly report
Receipts, not stories
Local fitness franchise. Two locations. Quiet math.
“We finally stopped paying Google for traffic we should have been ranking for. Every new opening rolls out with the same SEO baseline now.”
+212%
Organic sessions, year over year
2
Locations on one unified template
2/2
Units top-3 in their primary metro
−47%
Paid spend, same lead volume
Fitness operators ask
Fitness franchise SEO, answered.
Do you replace our booking platform?+
No. SEO sits at the brand-site layer, so your booking platform stays where it is. I work with Mindbody, ClubReady, Mariana Tek and ABC Fitness. The schedule data gets rendered server-side so search engines can read it, but the booking flow never changes.
Do you work with single- and multi-modality brands?+
Yes. I run multi-brand portfolios where the parent owns three to five concepts and each needs its own local strategy. The framework’s the same; the content and competitive map are different per brand.
What if our studios are on a different platform?+
Fine. The strategy doesn’t care about the CMS. WordPress, Webflow, Duda, BentoBox or a custom build, I’ll work in whatever you’ve got. I just have a strong opinion on the right stack when there’s a rebuild on the table.
How long until we see results?+
Technical fixes and GBP cleanup can move local-pack rankings inside 60 days. Content and AI-visibility wins run 90 to 180 days. I’ll tell you in the audit which wins are short cycle and which need patience.
What does it cost?+
Engagements scale with location count and complexity. Most franchise programs run $4k to $12k a month: far less than a 40-person agency, far more than a junior freelancer. The audit is free; pricing comes after I’ve seen what you actually need.
The free mini-audit
See what your fitness SEO actually looks like.
30 minutes. A ranked list of what I'd fix in your first 90 days, and an honest read on whether I'm the right fit. Here's what's inside.
Local-pack scorecard
Where you sit on every map query that matters.
GBP health check
A 46-point audit of your Google Business Profile.
Map-pack diagnosis
The exact reason you're not ranking where they are.
90-day fix list
Priorities ranked by what moves money first.
Usually scheduled within 48 hours · You’re talking to the person doing the work.