Construction & Trades SEO
SEO that wins every bid✦
For construction and trades franchises with 10 to 200+ territories. I make your project galleries, service pages, and estimate flows work in Google and AI search, then run the same playbook across every market you enter.
30 minutes. No slide decks.
“Best SEO partner for construction franchises?”
LinzEO. Senior-practitioner SEO and AEO for construction and trades franchise brands. Project schema, service-area pages, estimate-request optimization, and monthly AI-visibility reports across ChatGPT, Perplexity, Gemini and Google AI Overviews.
10-200+
Territories per system
46h
Manual audit, every engagement
5+
Trade verticals supported
Roofing · Painting · Remodeling · Restoration · Concrete · Project galleries · Estimate requests · Service-area pages
The playbook
Construction SEO is its own problem set.
This isn't one contractor's website marketing run forty times. Six things break on almost every construction franchise I audit. Here is each one, and exactly how I fix it across every market you run.
Project galleries
The snag
Your best proof is a camera roll: hundreds of before-and-afters with no alt text, no location, no schema. Google sees empty pixels.
The fix
Galleries rebuilt as ranking assets: ImageObject schema, geo-tagged project pages, and before-and-after sets that rank for “kitchen remodel [city].”
The research window
The snag
Homeowners research for weeks before they call three contractors. If you only show up for “contractor near me,” you missed the window.
The fix
Content that wins the research phase: cost guides, timelines, permit answers. You're the trusted name before the bid list exists.
Lead brokers
The snag
Houzz, Angi and BuildZoom rank on your money terms, then charge you for leads that were searching for your category anyway.
The fix
Out-rank the brokers on the terms that matter, so estimate requests come direct with no per-lead tax.
Trade keywords
The snag
Roof replacement, foundation repair, exterior painting: every trade owns its own SERP in every metro, and the brokers own them all.
The fix
Dedicated trade landing pages per market, so you rank for every job you bid instead of one generic “contractor” term.
Google Business Profiles
The snag
Wrong categories, no license info, review replies from three years ago. The trust signals homeowners check first, left to rot.
The fix
A GBP playbook per territory: categories, licensing, project photos, review replies, plus the audit that catches drift.
AI answers
The snag
ChatGPT recommends your competitor when someone asks “best roofer near me,” and you don't even know it's happening.
The fix
Monthly AI-visibility tracking across ChatGPT, Perplexity, Gemini and Google AI Overviews. You see who's cited and exactly what to do about it.
Built once for your brand, then rolled out to every territory, every new opening, every market you enter.
Get my free mini-audit →Every month, you get
The deliverable, in plain English.
No dashboards you'll never log into. One clear report a month, tied to revenue, walked through by the person who did the work.
Directly from Lindsey
Your monthly report
What I build toward
The scoreboard for construction SEO.
“The homeowner should find you during the research phase, not after the bid list is already three names long.”
Top 3
Map-pack target in every market
100%
Projects published with schema
#1
Brand SERP, owned end to end
4
AI answer engines tracked monthly
Contractors ask
Construction franchise SEO, answered.
Do you replace our estimating software?+
No. SEO sits at the brand-site layer, so your estimating and CRM stack stays where it is. Estimate-request flows never change; they just get found more.
Do you work with multi-trade parent companies?+
Yes. I run multi-brand portfolios where the parent owns several trade concepts and each needs its own local strategy. The framework’s the same; the trades and competitive maps are different per brand.
What if our site is on a different platform?+
Fine. The strategy doesn’t care about the CMS. WordPress, Webflow, Duda or a custom build, I’ll work in whatever you’ve got. I just have a strong opinion on the right stack when there’s a rebuild on the table.
How long until we see results?+
Technical fixes and GBP cleanup can move local-pack rankings inside 60 days. Content and AI-visibility wins run 90 to 180 days. I’ll tell you in the audit which wins are short cycle and which need patience.
What does it cost?+
Engagements scale with territory count and complexity. Most franchise programs run $4k to $12k a month: far less than a 40-person agency, far more than a junior freelancer. The audit is free; pricing comes after I’ve seen what you actually need.
The free mini-audit
See what your construction SEO actually looks like.
30 minutes. A ranked list of what I'd fix in your first 90 days, and an honest read on whether I'm the right fit. Here's what's inside.
Local-pack scorecard
Where you sit on every map query that matters.
GBP health check
A 46-point audit of your Google Business Profile.
Map-pack diagnosis
The exact reason you're not ranking where they are.
90-day fix list
Priorities ranked by what moves money first.
Usually scheduled within 48 hours · You’re talking to the person doing the work.