Found everywhere Chosen firstAbout LinzEO
I’m Lindsey Osborne, a Dallas-Fort Worth SEO and GEO consultant who founded LinzEO in 2026. I help franchise brands and growth-stage businesses show up when their customers go looking, whether that’s Google, ChatGPT, Perplexity, or AI Overviews.
30 minutes. No slide decks.
Senior practitioner · 46-hour manual audits · No junior handoffs · AI visibility tracking · 22 years in search · Schema, content, links · Cited in AI answers · One person, start to finish
Meet Lindsey
The person actually doing the work.
When you hire LinzEO, you get me. Not a sales rep on the call and a junior on your account. I run the audits, write the content, build the schema, and report on the results myself.
Twenty-two years in, that hands-on approach is still the only way I know how to do this well.
Lindsey Osborne · Founder
Why I built LinzEO
The SEO industry has a trust problem.
You've probably been burned before. Here's what I continuously hear from the brands that eventually hired me.
Junior handoffs
You signed because of the senior strategist on the sales call. Then your account got handed to someone six months into the industry.
Automated PDF theater
A monthly PDF full of vanity metrics that nobody reads. "Your site scored 67/100." No one can tell you what that means or what to do about it.
No AI strategy
Your agency is still optimizing for ten blue links. Meanwhile ChatGPT and Perplexity are recommending your competitor by name and nobody's watching.
Bloated retainers
$8k a month for a 40-person agency where your account funds overhead, not output. You're paying for project managers managing project managers.
Overpaying for clicks
Spending $15k a month on Google Ads for keywords you should be ranking for organically. Nobody built the organic infrastructure to replace it.
Search changed
Google's quality updates ate thin content. AI answers launched. Your old agency's playbook stopped working in 2023 and they haven't adapted.
My approach
Four phases. No surprises. All me.
I don't do discovery calls with a slide deck. I spend 40+ hours on your site before we ever talk, so the conversation starts from data.
Deep audit (46+ hours, manual)
Technical, content, local, backlinks, AI visibility, competitor mapping. Not a tool dump. I read every page, check every listing, test every query myself.
Ideal customer profile + prioritized strategy
I identify who you should be attracting and the shortest path to getting found by them. Priorities ranked by impact, not by what's easiest to bill for.
Hands-on execution (done by me)
Schema, content, location pages, technical fixes, link work. Not a pod, not a junior, not an offshore team. The person who audited your site is the one making the changes.
Real results, real reporting
Monthly walkthrough on a 30-minute call. Rankings tied to revenue. AI citation tracking across four engines. Honest about what's working and what needs more time.
What you get
The deliverable, in plain English.
No dashboards you'll never log into. Real work, done by hand, reported by the person who did it.
Senior practitioner only. No handoffs
Every engagement includes
The backstory
Mid-2000s websites to 2026 AI search.
I've always joked that I'm a lifetime student of Trial and Error University. I love learning new things, seeing what's broken, and fixing it.
Turns out that's a pretty useful skill set when it comes to an ever-evolving field like SEO. Same job, new channels.
Lindsey Osborne · Founder
22+
Years in web + search
Building sites since the mid-2000s.
DR 79
Site built and sold
9M+ backlinks, still DR 70 today.
2026
LinzEO launched
Founder-led, senior-only practice.
DFW
Home base
Dallas-Fort Worth, Texas.
FAQ
Questions I get asked on every intro call.
What kind of businesses do you work with?+
Primarily franchise brands (fitness, home services, construction) and growth-stage local businesses that want to taper paid acquisition with organic. I also do whitelabel delivery for marketing agencies that need a senior SEO practitioner behind their brand.
What's GEO and why does it matter?+
GEO stands for generative engine optimization. It’s the work of getting your brand cited when ChatGPT, Perplexity, Gemini, and Google AI Overviews answer questions in your category. If you’re only optimizing for traditional search results, you’re missing where a growing share of your customers are making decisions.
How is LinzEO different from a traditional SEO agency?+
One senior practitioner does your audit, builds your strategy, and executes the work. No junior handoffs, no pod rotations, no account managers who’ve never touched a Search Console. I also track AI visibility monthly across four engines, which most agencies still don’t offer.
How long until I see results?+
Technical fixes and GBP cleanup can move local pack rankings inside 60 days. Content and AI visibility wins are 90 to 180 days. For businesses tapering paid spend, I typically plan a 12 to 18 month runway to replace a meaningful chunk of paid with organic. I’ll tell you in the audit which wins are short cycle and which need patience.
What's the fastest way to get started?+
Book the free mini-audit. I’ll spend 46+ hours on your site before we get on a call, so the conversation starts from actual data. 30 minutes, no slide shows, just a ranked list of what I’d fix in your first 90 days and an honest read on whether I’m the right fit.
Where are you located?+
Dallas-Fort Worth, Texas. But I work with franchise brands and agencies worldwide. Everything is remote-first: email, phone, and a 30-minute monthly call. I respond within one business day.
The free mini-audit
See what your organic visibility actually looks like.
30 minutes with me, the person who'll actually do the work. You'll leave with a ranked list of what I'd fix in your first 90 days, and an honest read on whether I'm the right fit.
Local pack scorecard
Where you sit on every map query that matters.
AI-citation check
Your brand vs. your top 3 competitors across AI engines.
Map-pack diagnosis
The exact reason you're not ranking where they are.
90-day fix list
Priorities ranked by what moves money first.
Usually scheduled within 48 hours · You’re talking to the person doing the work.